Czech EU Presidency promises tacky pun hell

And no, I'm not even talking about all the clever plays on 'Czech' here, yet.

Everyone knows what the greatest gift of the Czechs to humanity is, right? Well, humanity... But clearly, the Czechs gave us Pilsener. Which is never going to be topped.

As a lesser known fact, the Czechs are also responsible for the sugar cube. So, being clever, the Czechs have started a domestic TV advertisement campaign around their other contribution to the global obesity pandemic.

The advertisement (aside: laudable production values!) has a punchline that says "we will make it sweet for Europe". Which seems to be a playful, mocking way to say "we'll stick it to Brussels". It can be watched on this Czech blog, by a guy from Pilsen.

As for my own contribution...



Now I'm off to laugh like a farmer with tootache, as the Dutch say.

(h/t to Joerg)

P.S. The Czech Presidency will only start in January 2009...